The Philippine eMarketer's Journal ... practical tips for more effective e-marketing

Got Something to Sell? Email, Don’t Text

June 6, 2008

A recent article by Emarketer.com shows that consumers prefer email to text-messaging when it comes to promotions and other business dealings - and I have to say I agree 100%… especially when the sender is someone I don’t  know.

Much as I dislike it, I’ve gotten used to email spam - it’s so common, you can’t help it. But I VIOLENTLY LOATHE text spam. Somehow it feels more of an invasion of privacy  ("How the hell did this joker get my phone number?") and reflects very poorly on a company’s image.  

To read the Emarketer article "Consumers Want Your Email,"  click here.


Posted by emarketer at 12:56 pm | permalink