Spammers Strike Again
June 8, 2008Argh. These spammers ruin EVERYTHING. Find out what they’ve messed up now in Ken Magill’s article below.
E-mail Killers Strike Again
Originally published on May 1, 2008 by Ken Magill
Is there anything e-mail related that spammers can’t ruin? First they killed graphics; Internet service providers block them. Now they’ve apparently wrecked personalized subject lines.
While e-mails with personalized messages achieve high clickthrough rates, those with personalized subject lines do not, according to MailerMailer’s e-mail marketing metrics report for the second half of 2007. Moreover, nonpersonalized e-mails outperform those with subject line-only customization.
Read the full story here.
About this Blog
Latest Items
- Your Social Media Fix: 50 Social Media Podcasts
- Digital Marketing World Spring 2009 : Free Virtual Conference
- 50 Ideas on Using Twitter for Business
- New Report: 5 Email Marketing Trends to Watch
- 6 Free Tools for Online Reputation Management
- Another Twitter-torial: How to Engage People on Twitter
- Twitter-torial: How to Get Followed on Twitter
- WebWatch: Twitter and its entourage of apps
- WebWatch: The Marketer's Addictionary
- Key Takeaways from the 2009 Email Marketing Summit
- "All About eMail" Virtual Conference & Expo
- 10 Killer Websites Worth Watching
- iPhones and Email Marketing: Tips & Tools
- How Much are YOU Losing in Potential Profits because of Bad Email Data?
- Building Interest (and Business) with Autoresponder Emails
- The 5 P's: A Recipe for Excellent E-Newsletters
- Marketing Sherpa Needs Your Input!
- Creating Awesome Incentives for Email Subscribers
- New Study: Email Increases Brand Favorability and Awareness
- The Top 5 Reasons Subscribers Hit the Spam Button
Tag Cloud
email email best practices email conference email marketing email newsletters email sending standards Flyte New media google alerts html email design Mailchimp marketing experiments Marketing Profs marketing sherpa mobile web permission marketing Rich Brooks spam Twitter Vertical Response web copywriting
Most Popular
- Spam Arrest: Why Do I Love Thee? Let Me Count the Ways… (3848)
- Mailchimp’s Email Aptitude Test for Noobs (1536)
- Anatomy of a Good, Healthy HTML Email Newsletter (1392)
- The ESP Dilemma: Which Email Service Provider Should You Use? (1324)
- Headline-Writing Tips + 52 Archetypes to Get Your Creative Juices Flowing (1202)
- The Mad Slasher’s Guide to Email List Cleaning (1113)
- How to Identify and Avoid Email Marketing Bad Guys (1047)
- Fascinating Facts about Mobile Internet Use - and Why You Should Take Note (1043)
- New Study: Email Increases Brand Favorability and Awareness (918)
- Creating Awesome Incentives for Email Subscribers (885)
Latest Comments
- Polo Ralph Lauren: I will be your faithful...
- Red High Heels: perfect, I found this is...
- Red High Heels: Thanks for you sharing.That is...
- Polo Ralph Lauren: of shouting in Franglais in...
- Juicy Couture Outlet: Thanks for you sharing.That is...