The Philippine eMarketer's Journal ... practical tips for more effective e-marketing

The Cost of Spamming: $6 Million

June 20, 2008

The cost of Spam is rising, so spammers beware!

‘Spam King” Scott Richter of Westminster, Colorado was ordered Thursday by a court-appointed arbitrator to pay MySpace $6 million in connection with an August 2006 campaign in which MySpace members were hit with unsolicited messages promoting a Web site called Consumerpromotionscenter.com.

Here’s the breakdown:

  • Damages: $4.8 million
  • Legal fees: $1.2 million
  • The satisfaction of seeing a spammer pay his dues:  Priceless.  :)

Read the full story here.

 


Posted by emarketer at 7:26 am | permalink