The Philippine eMarketer's Journal ... practical tips for more effective e-marketing

A New Weapon for the Battle to the Inbox: Idiot-Proof Whitelisting Instructions

June 25, 2008

I just found another great new email tool at a site called Email Delivery Jedi. (funny, right?)

It’s a free webpage generator which cranks out idiot-proof whitelisting instructions for all the most commonly used email programs. 

For those who’ve never heard of whitelisting … shame on you, by the way… it is the process of adding someone’s email address to your email program’s “address book” (a.k.a “safe list,” “contact list”  or “whitelist”), basically  to let it know that it’s ok to let mail from this person through to the Inbox. 

 Problem is, every email program has its own process for whitelisting — which is why this tool is such a gem.  All you need to do is upload the generated webpage to your server, and add a link to it in every email you send out.  

To generate your whitelisting instruction page, click here.  

Posted by emarketer at 7:16 am | permalink | View this entry