The Top 5 Reasons Subscribers Hit the Spam Button

 Good to know: Your email doesn’t have to actually BE spam for your recipients to treat it as such.  Have a look at the results of a 2007 study conducted by Marketing Sherpa and Q Interactive: (Click the pic for a larger view)

The first is a given, but the second - that the email just wasn’t interesting? - poses a real challenge to email marketers: Be relevant… or beware!  Today’s consumers won’t think twice about reporting your mail as Spam (even if they signed up for it) if it ceases to deliver on the promises you made when you invited them to sign up in the first place.  

So think twice before you send that next newsletter (”just for the sake of sending one out”).  Is it engaging? Does it offer information that your clients can actually use, that they would be happy to receive?  Will they feel rewarded for being on your mailing list? If the answer is no, TRY AGAIN… or skip the newsletter altogether until you actually have something valuable to impart.

For more details (and some key takeaways) from the Marketing Sherpa study, click here.