Key Takeaways from the 2009 Email Marketing Summit

Am back from attending Marketing Sherpa’s 4th Annual Email Marketing Summit, with a new professional certification in Landing Page Optimization, an advance copy of the insanely heavyweight (literally and figuratively)  “Best Practices in Email Marketing Handbook” and a ton of new ideas that I will probably take weeks to digest — and even longer to actually apply. 

 In the meantime, here are the top 8 takeawaysfrom the Summit, for those of you who missed it:

Takeaway #1. You can rise above email clutter

Takeaway #2. Target your measurement and testing activity on actionable data

Takeaway #3. Segmentation data is at your fingertips – use it!

Takeaway #4. Keep moving toward triggered email

 Takeaway #5. Highlight email’s cross-channel impact

Takeaway #6. Make email work in tandem with Web 2.0 and user-generated content

Takeaway #7. Respect your international audience

Takeaway #8. Email and email marketers are poised for an expanded role

To see the expanded list (with explanations) see Marketing Sherpa’s recap. (open access to non-members til March 26)