The Philippine eMarketer's Journal ... practical tips for more effective e-marketing

WebWatch: The Marketer’s Addictionary

March 26, 2009

Marketingprofs.com recently added a new section to their site called the Marketing Addictionary - and being the wordy nerd I am, I naturally fell immediately in love with it.

What on earth is an “Addictionary,” you might ask?  Marketingprofs.com’s Ann Handler explains it as “a sort of lexicon for a new generation of marketers, where users (this means you) can stake claims on new linguistic territory by creating new words to describe the world we work in.”

 Some of my favorite new words from the Addictionary include:

  • “wannapreneur” - someone who claims to be an entrepreneur but doesn’t actually own any businesses
  • “social notworking” - someone who fritters away their workday on Facebook or Twitter (love this! haha!)
  • “disemvoweling” - the rapid disappearance of vowels in the English language due to texting and Twitter 

Check it out at  http://words.marketingprofs.com - and feel free to invent some new words of your own :)


Posted by emarketer at 4:55 am | permalink

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