The Philippine eMarketer's Journal ... practical tips for more effective e-marketing

New Report: 5 Email Marketing Trends to Watch

March 29, 2009

StrongMail released a new report this month showcasing best-in-class emails across five industry verticals. Here are five trends identified across all of the winning campaigns that you may want to watch out for and adopt for your own:

1. User-Generated Content
Two of the five best-of-breed emails leverage user-generated content,  with great success. Expect to see continued adoption throughout 2009.

2. Forward to a Friend Meets Social Media
A great fit for email marketers with the appropriate audience and content. Two of the five winners leverage this functionality to help fans spread the word about their favorite articles and topics.

3. Integrating Website Navigation
Four out of 5 best-of-breed emails included some form of website navigation in their email, making it easy for the recipient to access the information most relevant to them.

4. Focused, Clear, Compelling Messages
All 5 winners featured a central, clear and compelling message to entice the recipient to click through.

5. CAN-SPAM Compliant Footers
The CAN-SPAM Act of 2003 requires that all companies include a footer that contains the company’s mailing address and an unsubscribe mechanism. All 5 winners had clear CAN-SPAM compliant footers with simple, easy-to-use unsubscribe functionality.

The full report is complimentary, and available for download here.


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