50 Ideas on Using Twitter for Business

Having immersed myself in Twitter for a few days now, I’m finally beginnng to distinguish between the good, the bad and the downright ugly when it comes to using Twitter for business.  If you’d rather not learn the hard way (as I did) here are 50 great tips from social media strategist Chris Brogan:

First Steps
1.Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)

2. Add a picture. ( Shel reminds us of this.) We want to see you.

3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.

4. Point out interesting things in your space, not just about you.

5. Share links to neat things in your community. ( @wholefoods does this well).

6.Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)

7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.

8.  Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)

 9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.

10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

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